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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
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Konsumentenverhalten
970
Brand management
208
Markenführung
208
USA
142
United States
142
Marketing management
138
Marketingmanagement
138
Beziehungsmarketing
127
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127
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106
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106
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96
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96
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1,007
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Griskevicius, Vladas
8
Wyer, Robert S.
8
Khare, Arpita
7
Piacentini, Maria
7
Belk, Russell W.
6
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Hogg, Margaret K.
6
Krishna, Aradhna
6
Park, C. Whan
6
Phau, Ian
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
5
Malone, Chris
5
Michaelidou, Nina
5
Saad, Gad
5
Schwarz, Norbert
5
Sharma, Piyush
5
Veer, Ekant
5
Ariely, Dan
4
Barone, Michael J.
4
Carlson, Jamie
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Harris, Lloyd C.
4
Haws, Kelly L.
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kramer, Thomas
4
Lee, Michelle P.
4
McKechnie, Sally
4
Morwitz, Vicki G.
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
Park, Jason Whan
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of marketing management : MM
Journal of business research : JBR
2,091
Journal of retailing and consumer services
1,950
International journal of consumer studies
763
International journal of hospitality management
741
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
480
The journal of product & brand management
456
Asia Pacific journal of marketing and logistics
408
European journal of marketing : EJM
381
Journal of travel and tourism marketing
380
Tourism management : research, policies, practice
373
Journal of marketing research : JMR
357
Management science : journal of the Institute for Operations Research and the Management Sciences
340
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Journal of marketing communications
318
Journal of retailing
314
Cogent business & management
308
Journal of marketing
305
Marketing intelligence & planning
304
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
296
The international review of retail, distribution and consumer research
296
The journal of consumer marketing
296
Journal of fashion marketing and management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
International journal of contemporary hospitality management
274
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
269
The journal of services marketing
269
Journal of business ethics : JOBE
267
Technological forecasting & social change : an international journal
265
Journal of hospitality marketing & management
262
Young consumers : insight and ideas for responsible marketers
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
1,007
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1
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
2
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
3
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
4
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
5
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
6
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
Saved in:
7
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
8
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
9
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
10
The psychological underpinnings of Turkish consumer choices : Xenocentrism
Bozdağ, Ayşe Aslı
;
Durmuş, Beril
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10014575077
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