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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Brand image"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Konsumentenverhalten
1,006
Market research
177
Marktforschung
177
Markenimage
164
Brand management
162
Markenführung
162
USA
148
United States
148
Experiment
146
Theorie
139
Theory
139
Advertising effects
124
Werbewirkung
124
Personality psychology
99
Persönlichkeitspsychologie
99
Emotion
96
Beziehungsmarketing
93
Relationship marketing
93
Advertising
90
Decision
88
Entscheidung
88
Werbung
88
Cognition
85
Kognition
85
Brand
80
Markenartikel
80
Internet marketing
75
Online-Marketing
75
Präferenztheorie
69
Theory of preferences
69
Cultural identity
66
Kulturelle Identität
66
Social Web
66
Social web
66
China
63
Viral marketing
63
Virales Marketing
63
Perception
61
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10
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Article
1,024
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6
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Article in journal
Case study
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
1,030
Collection of articles of several authors
6
Sammelwerk
6
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English
1,030
Author
All
Dhar, Ravi
16
Wyer, Robert S.
11
Dahl, Darren W.
10
Fitzsimons, Gavan J.
10
Krishna, Aradhna
10
Griskevicius, Vladas
8
Simonson, Itamar
8
Haws, Kelly L.
7
Khare, Arpita
7
Kumar, V.
7
Morwitz, Vicki G.
7
Patrick, Vanessa M.
7
Schwarz, Norbert
7
Ariely, Dan
6
Bettman, James R.
6
Eisingerich, Andreas B
6
Gijsbrechts, Els
6
Heerde, Harald J. van
6
Park, C. Whan
6
Saad, Gad
6
Schmitt, Bernd
6
Winterich, Karen Page
6
Yoon, Carolyn
6
Alba, Joseph W.
5
Bagozzi, Richard P.
5
Barone, Michael J.
5
Berger, Jonah
5
Cheema, Amar
5
Etkin, Jordan
5
Fishbach, Ayelet
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Goldsmith, Kelly
5
Hagtvedt, Henrik
5
Hamilton, Rebecca W.
5
Hoeffler, Steve
5
Kervyn, Nicolas
5
Kramer, Thomas
5
Kumar, Amit
5
LeBoeuf, Robyn A.
5
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of marketing research : JMR
Journal of business research : JBR
2,091
Journal of retailing and consumer services
1,950
International journal of consumer studies
763
International journal of hospitality management
741
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
480
The journal of product & brand management
456
Asia Pacific journal of marketing and logistics
408
European journal of marketing : EJM
381
Journal of travel and tourism marketing
380
Tourism management : research, policies, practice
373
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Journal of marketing management : MM
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Journal of marketing communications
318
Journal of retailing
314
Cogent business & management
308
Journal of marketing
305
Marketing intelligence & planning
304
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
296
The international review of retail, distribution and consumer research
296
The journal of consumer marketing
296
Journal of fashion marketing and management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
International journal of contemporary hospitality management
274
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
269
The journal of services marketing
269
Journal of business ethics : JOBE
267
Technological forecasting & social change : an international journal
265
Journal of hospitality marketing & management
262
Young consumers : insight and ideas for responsible marketers
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
1,030
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1
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
2
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
3
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
4
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
5
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
6
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
Saved in:
7
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
8
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
9
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
10
The psychological underpinnings of Turkish consumer choices : Xenocentrism
Bozdağ, Ayşe Aslı
;
Durmuş, Beril
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10014575077
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