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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Cultural identity
Konsumentenverhalten
1,321
Markenimage
256
Brand management
219
Markenführung
219
USA
208
United States
208
Advertising effects
183
Werbewirkung
183
Beziehungsmarketing
145
Relationship marketing
145
Personality psychology
142
Persönlichkeitspsychologie
142
Experiment
140
Emotion
139
Brand
137
Markenartikel
137
Social Web
120
Social web
120
Customer satisfaction
99
Kundenzufriedenheit
99
Advertising
98
Werbung
96
Viral marketing
92
Virales Marketing
92
Internet marketing
87
Online-Marketing
87
Cognition
84
Decision
84
Entscheidung
84
Kognition
84
Online retailing
75
Online-Handel
75
Kulturelle Identität
73
Theorie
73
Theory
73
China
70
Psychology of advertising
69
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Undetermined
558
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103
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1,363
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14
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Article in journal
Case study
Konferenzbeitrag
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Aufsatz in Zeitschrift
1,377
Collection of articles of several authors
14
Sammelwerk
14
Fallstudie
2
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English
1,377
Author
All
Wyer, Robert S.
11
Woodside, Arch G.
10
Schmitt, Bernd
9
Yi, Youjae
9
Griskevicius, Vladas
8
Khare, Arpita
8
Bagozzi, Richard P.
7
Fitzsimons, Gavan J.
7
Sung, Yongjun
7
Eisingerich, Andreas B
6
Krishna, Aradhna
6
Park, C. Whan
6
Shoham, Aviv
6
Alba, Joseph W.
5
Barone, Michael J.
5
Chan, Eugene Y.
5
Dimofte, Claudiu V.
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Jiang, Yuwei
5
Kervyn, Nicolas
5
Kramer, Thomas
5
Kumar, Amit
5
Lim, Weng Marc
5
Malone, Chris
5
Noseworthy, Theodore J.
5
Park, Jooyoung
5
Phau, Ian
5
Saad, Gad
5
Sauer, Nicola E.
5
Schwarz, Norbert
5
Spence, Charles
5
Thomson, Matthew
5
Torres, Ivonne M.
5
Yoon, Carolyn
5
Zúñiga, Miguel Ángel
5
Amar, Moty
4
Ariely, Dan
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Psychology & marketing
Journal of business research : JBR
2,142
Journal of retailing and consumer services
1,951
International journal of consumer studies
764
International journal of hospitality management
748
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
The journal of brand management : an international journal
481
The journal of product & brand management
456
Asia Pacific journal of marketing and logistics
412
Tourism management : research, policies, practice
388
Journal of travel and tourism marketing
386
European journal of marketing : EJM
385
Journal of marketing research : JMR
360
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of marketing management : MM
336
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
326
Journal of marketing communications
321
Journal of retailing
314
Cogent business & management
311
Journal of marketing
306
Marketing intelligence & planning
305
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of business ethics : JOBE
299
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
297
The international review of retail, distribution and consumer research
297
Journal of fashion marketing and management
293
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
276
International journal of contemporary hospitality management
275
The journal of services marketing
273
Technological forecasting & social change : an international journal
270
Journal of hospitality marketing & management
268
Journal of economic psychology : research in economic psychology and behavioral economics
263
Young consumers : insight and ideas for responsible marketers
259
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
1,377
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
6
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
7
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
8
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
9
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
10
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
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