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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~person:"Schwarz, Norbert"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Schwarz, Norbert
Guzman, Francisco
11
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Khare, Arpita
7
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6
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
The journal of product & brand management
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
2
Wirtschaft und Statistik : WISTA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
5
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1
Conservatism as a situated identity : implications for consumer behavior
Oyserman, Daphna
;
Schwarz, Norbert
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 532-536
Persistent link: https://www.econbiz.de/10011789796
Saved in:
2
The role of social comparison for maximizers and satisficers : wanting the best or wanting to be the best?
Weaver, Kimberlee
;
Daniloski, Kim
;
Schwarz, Norbert
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011344205
Saved in:
3
Special issue: Sensory perception, embodiment, and grounded cognition : implications for consumer behavior
Schwarz, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010366320
Saved in:
4
Why don't we learn from poor choices? : the consistency of expectation, choice, and memory clouds the lessons of experience
Schwarz, Norbert
;
Xu, Jing
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
2
,
pp. 142-145
Persistent link: https://www.econbiz.de/10009127094
Saved in:
5
Use does not wear ragged the fabric of friendship : thinking of objects as alive makes people less willing to replace them
Chandler, Jesse
;
Schwarz, Norbert
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 138-145
Persistent link: https://www.econbiz.de/10003981560
Saved in:
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