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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~person:"Morwitz, Vicki G."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
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Morwitz, Vicki G.
Griskevicius, Vladas
8
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8
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7
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6
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of marketing research : JMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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Journal of marketing
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ECONIS (ZBW)
4
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1
The price does not include additional taxes, fees, and surcharges : a review of research on partitioned pricing
Greenleaf, Eric A.
;
Johnson, Eric J.
;
Morwitz, Vicki G.
; …
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011479150
Saved in:
2
Does time fly when you're counting down? : the effect of counting direction on subjective time judgment
Shalev, Edith
;
Morwitz, Vicki G.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 220-227
Persistent link: https://www.econbiz.de/10009766872
Saved in:
3
Malleable conjoint partworths : how the breadth of response scales alters price sensitivity
Chakravarti, Amitav
;
Grenville, Andrew
;
Morwitz, Vicki G.
; …
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 515-525
Persistent link: https://www.econbiz.de/10010210157
Saved in:
4
Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.
;
Alba, Joseph W.
;
Krishna, Aradhna
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009682431
Saved in:
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