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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"Brand"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Brand
Consumer behaviour
Konsumentenverhalten
663
Markenimage
121
Brand management
107
Markenführung
107
USA
86
United States
86
Personality psychology
72
Persönlichkeitspsychologie
72
Experiment
70
Decision
63
Entscheidung
63
Advertising effects
61
Cultural identity
61
Kulturelle Identität
61
Werbewirkung
61
Markenartikel
60
China
59
Emotion
55
Theorie
53
Theory
53
Cognition
49
Kognition
49
Designation of origin
48
Herkunftsbezeichnung
48
Advertising
45
Beziehungsmarketing
45
Relationship marketing
45
Werbung
43
National culture
42
Nationalkultur
42
Comparison
39
Vergleich
39
Social Web
35
Social web
35
International marketing
34
Internationales Marketing
34
Perception
33
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Undetermined
296
Free
10
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All
Article
672
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
Case study
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
677
Collection of articles of several authors
5
Sammelwerk
5
Language
All
English
677
Author
All
Griskevicius, Vladas
8
Khare, Arpita
8
Wyer, Robert S.
8
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Park, C. Whan
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
5
Malone, Chris
5
Phau, Ian
5
Saad, Gad
5
Schwarz, Norbert
5
Ariely, Dan
4
Barone, Michael J.
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Haws, Kelly L.
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kramer, Thomas
4
Lee, Michelle P.
4
Morwitz, Vicki G.
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
Park, Jason Whan
4
Rothman, Alexander J.
4
Shen, Hao
4
Simonson, Itamar
4
Simpson, Jeffry A.
4
Steinhart, Yael
4
Torres, Ivonne M.
4
Walker Reczek, Rebecca
4
Winterich, Karen Page
4
Xue, Fei
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of business research : JBR
2,124
Journal of retailing and consumer services
1,963
International journal of consumer studies
763
International journal of hospitality management
744
Psychology & marketing
703
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
The journal of brand management : an international journal
546
The journal of product & brand management
467
Asia Pacific journal of marketing and logistics
409
European journal of marketing : EJM
398
Journal of travel and tourism marketing
380
Tourism management : research, policies, practice
378
Journal of marketing research : JMR
363
Management science : journal of the Institute for Operations Research and the Management Sciences
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
341
Journal of marketing management : MM
341
Journal of marketing
323
Journal of marketing communications
322
Journal of retailing
318
Cogent business & management
310
Journal of the Academy of Marketing Science
307
Marketing intelligence & planning
307
Marketing letters : a journal of research in marketing
306
International journal of retail & distribution management
300
Journal of fashion marketing and management
298
Journal of consumer behaviour : an international research review
297
The international review of retail, distribution and consumer research
297
The journal of consumer marketing
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
295
International journal of contemporary hospitality management
275
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
271
The journal of services marketing
269
Journal of business ethics : JOBE
268
Technological forecasting & social change : an international journal
266
Journal of hospitality marketing & management
262
Young consumers : insight and ideas for responsible marketers
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
677
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1
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677
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1
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
2
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
3
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
4
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
5
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
6
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
Saved in:
7
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
8
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
9
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
10
The psychological underpinnings of Turkish consumer choices : Xenocentrism
Bozdağ, Ayşe Aslı
;
Durmuş, Beril
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10014575077
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