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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Markenimage
Konsumentenverhalten
658
Brand management
107
Markenführung
107
USA
86
United States
86
Personality psychology
71
Persönlichkeitspsychologie
71
Experiment
70
Decision
63
Entscheidung
63
Advertising effects
61
Werbewirkung
61
Brand
60
Cultural identity
60
Kulturelle Identität
60
Markenartikel
60
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59
Emotion
54
Theorie
53
Theory
53
Cognition
48
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48
Herkunftsbezeichnung
48
Kognition
48
Advertising
45
Beziehungsmarketing
45
Relationship marketing
45
Werbung
43
National culture
42
Nationalkultur
42
Comparison
39
Vergleich
39
Social Web
35
Social web
35
International marketing
33
Internationales Marketing
33
Luxury goods
32
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10
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5
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Article in journal
Case study
Konferenzbeitrag
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Aufsatz in Zeitschrift
668
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English
668
Author
All
Griskevicius, Vladas
8
Wyer, Robert S.
8
Khare, Arpita
7
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Park, C. Whan
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
5
Malone, Chris
5
Phau, Ian
5
Saad, Gad
5
Ariely, Dan
4
Barone, Michael J.
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Haws, Kelly L.
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kramer, Thomas
4
Lee, Michelle P.
4
Morwitz, Vicki G.
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
Park, Jason Whan
4
Rothman, Alexander J.
4
Schwarz, Norbert
4
Shen, Hao
4
Simonson, Itamar
4
Simpson, Jeffry A.
4
Steinhart, Yael
4
Torres, Ivonne M.
4
Walker Reczek, Rebecca
4
Xue, Fei
4
Yoon, Carolyn
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of business research : JBR
2,083
Journal of retailing and consumer services
1,947
International journal of consumer studies
755
International journal of hospitality management
741
Psychology & marketing
683
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
473
The journal of product & brand management
451
Asia Pacific journal of marketing and logistics
407
European journal of marketing : EJM
380
Journal of travel and tourism marketing
380
Tourism management : research, policies, practice
373
Journal of marketing research : JMR
356
Management science : journal of the Institute for Operations Research and the Management Sciences
339
Journal of marketing management : MM
328
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
318
Journal of marketing communications
317
Journal of retailing
312
Cogent business & management
308
Journal of marketing
305
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
301
Marketing intelligence & planning
300
The international review of retail, distribution and consumer research
295
International journal of retail & distribution management
294
The journal of consumer marketing
294
Journal of fashion marketing and management
290
Journal of consumer behaviour : an international research review
286
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
International journal of contemporary hospitality management
274
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
269
Journal of business ethics : JOBE
267
The journal of services marketing
267
Technological forecasting & social change : an international journal
265
Journal of hospitality marketing & management
262
Young consumers : insight and ideas for responsible marketers
257
Journal of economic psychology : research in economic psychology and behavioral economics
253
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
668
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1
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668
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1
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
2
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
3
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
4
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
5
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
6
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
Saved in:
7
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
8
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
9
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
10
The psychological underpinnings of Turkish consumer choices : Xenocentrism
Bozdağ, Ayşe Aslı
;
Durmuş, Beril
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10014575077
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