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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of marketing management : MM"
~person:"Barone, Michael J."
~person:"Cavanaugh, Lisa A."
~person:"DK"
~subject:"CSR"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of marketing management : MM
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When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael
;
Rabino, Rebecca
;
Cavanaugh, Lisa A.
; …
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10011479199
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