//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~person:"Aaker, Jennifer"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand image
1
Brand management
1
Markenimage
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Aaker, Jennifer
Burmann, Christoph
28
Blinda, Lars
5
Alvarez, Claudio
4
Fiske, Susan T.
4
Fournier, Susan
4
John, Deborah Roedder
4
Kervyn, Nicolas
4
Malone, Chris
4
Park, C. Whan
4
Eisingerich, Andreas B
3
Park, Ji Kyung
3
Aquino, Karl
2
Bennett, Aronté Marie
2
Fitzsimons, Gavan J.
2
Hill, Ronald Paul
2
Kanitz, Christopher
2
Keller, Kevin Lane
2
Li, Xiuping
2
Lutz, Richard J.
2
MacInnis, Deborah J.
2
Maloney, Philip
2
Park, Jason Whan
2
Schallehn, Mike
2
Stolle, Wulf
2
Adomeit, Malte
1
Alba, Joseph W.
1
Angle, Justin W.
1
Bagga, Charan K.
1
Bajaj, Aditi
1
Barger, Victor A.
1
Baumgartner, Hans
1
Becker, Christian
1
Boch, Sonja
1
Boegershausen, Johannes
1
Bond, Samuel D.
1
Brick, Danielle J.
1
Chen, Rocky Peng
1
Chun, HaeEun Helen
1
Connors, Scott
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Brand management ; Vol. 2
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->