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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Share price"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
~type_genre:"Thesis"
~type_genre:"Working Paper"
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Consumer behaviour
Share price
Konsumentenverhalten
1,001
Brand image
182
Markenimage
182
USA
164
United States
164
Brand management
153
Markenführung
153
Advertising effects
152
Werbewirkung
152
Experiment
132
Emotion
129
Personality psychology
127
Persönlichkeitspsychologie
127
Beziehungsmarketing
118
Relationship marketing
118
Brand
105
Markenartikel
105
Social Web
93
Social web
93
Customer satisfaction
82
Kundenzufriedenheit
82
Decision
79
Entscheidung
79
Viral marketing
75
Virales Marketing
75
Cognition
74
Kognition
74
Advertising
71
Werbung
70
Theorie
69
Theory
69
Psychology of advertising
67
Werbepsychologie
67
Internet marketing
61
Online-Marketing
61
Motivation
55
Perception
49
Wahrnehmung
49
Marketing management
47
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348
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93
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988
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13
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Article in journal
Konferenzbeitrag
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1,001
Collection of articles of several authors
13
Sammelwerk
13
Case study
1
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1
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Wyer, Robert S.
11
Woodside, Arch G.
10
Yi, Youjae
9
Griskevicius, Vladas
8
Schmitt, Bernd
8
Fitzsimons, Gavan J.
7
Bagozzi, Richard P.
6
Eisingerich, Andreas B
6
Krishna, Aradhna
6
Park, C. Whan
6
Barone, Michael J.
5
Chan, Eugene Y.
5
Gilovich, Thomas
5
Hollebeek, Linda D.
5
Jiang, Yuwei
5
Kramer, Thomas
5
Kumar, Amit
5
Lim, Weng Marc
5
Noseworthy, Theodore J.
5
Park, Jooyoung
5
Saad, Gad
5
Schwarz, Norbert
5
Spence, Charles
5
Thomson, Matthew
5
Yoon, Carolyn
5
Alba, Joseph W.
4
Amar, Moty
4
Ariely, Dan
4
Bigné Alcañiz, J. Enrique
4
Cole, Catherine A.
4
Coulter, Keith S.
4
Das, Gopal
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Estes, Zachary
4
Fennis, Bob Michaël
4
Fiske, Susan T.
4
Grewal, Dhruv
4
Haws, Kelly L.
4
Herrmann, Andreas
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Psychology & marketing
Journal of business research : JBR
2,025
Journal of retailing and consumer services
1,931
Working paper / National Bureau of Economic Research, Inc.
1,030
Finance research letters
801
International journal of consumer studies
760
International journal of hospitality management
736
Journal of banking & finance
613
International review of financial analysis
598
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Applied economics
533
The journal of finance : the journal of the American Finance Association
515
Applied economics letters
506
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of financial economics
489
Pacific-Basin finance journal
467
International review of economics & finance : IREF
436
Discussion paper / Centre for Economic Policy Research
415
The journal of product & brand management
395
Asia Pacific journal of marketing and logistics
393
Economics letters
383
The journal of brand management : an international journal
358
European journal of marketing : EJM
353
Journal of marketing research : JMR
346
The review of financial studies
346
Cogent business & management
332
Energy economics
329
Applied financial economics
325
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
CESifo working papers
310
Journal of financial and quantitative analysis : JFQA
309
The North American journal of economics and finance : a journal of financial economics studies
309
Journal of marketing management : MM
307
Journal of marketing
306
Journal of retailing
304
Economic modelling
303
Review of quantitative finance and accounting
300
Research in international business and finance
298
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ECONIS (ZBW)
1,001
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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