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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"ukr"
~language:"zho"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
1,001
Brand image
182
Markenimage
182
USA
164
United States
164
Brand management
153
Markenführung
153
Advertising effects
152
Werbewirkung
152
Experiment
132
Emotion
129
Personality psychology
127
Persönlichkeitspsychologie
127
Beziehungsmarketing
118
Relationship marketing
118
Brand
105
Markenartikel
105
Social Web
93
Social web
93
Customer satisfaction
82
Kundenzufriedenheit
82
Decision
79
Entscheidung
79
Viral marketing
75
Virales Marketing
75
Cognition
74
Kognition
74
Advertising
71
Werbung
70
Theorie
69
Theory
69
Psychology of advertising
67
Werbepsychologie
67
Internet marketing
61
Online-Marketing
61
Motivation
55
Perception
49
Wahrnehmung
49
Marketing management
47
more ...
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Online availability
All
Undetermined
348
Free
93
Type of publication
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Article
988
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1,001
Collection of articles of several authors
13
Sammelwerk
13
Case study
1
Fallstudie
1
Language
All
English
Ukrainian
Chinese
Author
All
Wyer, Robert S.
11
Woodside, Arch G.
10
Yi, Youjae
9
Griskevicius, Vladas
8
Schmitt, Bernd
8
Fitzsimons, Gavan J.
7
Bagozzi, Richard P.
6
Eisingerich, Andreas B
6
Krishna, Aradhna
6
Park, C. Whan
6
Barone, Michael J.
5
Chan, Eugene Y.
5
Gilovich, Thomas
5
Hollebeek, Linda D.
5
Jiang, Yuwei
5
Kramer, Thomas
5
Kumar, Amit
5
Lim, Weng Marc
5
Noseworthy, Theodore J.
5
Park, Jooyoung
5
Saad, Gad
5
Schwarz, Norbert
5
Spence, Charles
5
Thomson, Matthew
5
Yoon, Carolyn
5
Alba, Joseph W.
4
Amar, Moty
4
Ariely, Dan
4
Bigné Alcañiz, J. Enrique
4
Cole, Catherine A.
4
Coulter, Keith S.
4
Das, Gopal
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Estes, Zachary
4
Fennis, Bob Michaël
4
Fiske, Susan T.
4
Grewal, Dhruv
4
Haws, Kelly L.
4
Herrmann, Andreas
4
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Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Psychology & marketing
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
754
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
298
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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Source
All
ECONIS (ZBW)
1,001
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1
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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