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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Beziehungsmarketing
Brand management
426
Markenführung
426
Consumer behaviour
371
Konsumentenverhalten
371
Brand image
353
Markenimage
353
Brand
227
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112
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Guzman, Francisco
6
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Fiske, Susan T.
2
Fitzsimons, Gavan J.
2
Kennedy, Eric
2
Kervyn, Nicolas
2
Leingpibul, Thaweephan
2
Malone, Chris
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2
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1
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1
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1
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1
Anh Tran Tram Truong
1
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1
Arcand, Manon
1
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1
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1
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1
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1
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1
Baudry, Damien
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1
Becerra, Enrique P.
1
Behi, Azza Temessek
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of product & brand management
Journal of business research : JBR
163
Journal of retailing and consumer services
113
The journal of brand management : an international journal
100
International journal of hospitality management
53
Asia Pacific journal of marketing and logistics
35
Industrial marketing management : the international journal for industrial and high-tech firms
32
Psychology & marketing
32
Cogent business & management
31
International journal of internet marketing and advertising : IJIMA
29
Journal of strategic marketing
29
Journal of travel and tourism marketing
29
Marketing intelligence & planning
26
European journal of marketing : EJM
25
Journal of promotion management : innovations in planning and applied research
25
Journal of hospitality marketing & management
24
International journal of contemporary hospitality management
23
Journal of marketing management : MM
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of the Academy of Marketing Science
16
Tourism management : research, policies, practice
16
Journal of marketing
15
Journal of marketing communications
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of fashion marketing and management
14
Journal of marketing analytics : JMA
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
The journal of consumer marketing
14
The journal of services marketing
14
Business horizons
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of service management
13
European journal of marketing
12
International journal of market research
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of retailing
12
The IUP journal of brand management : IJBRM
12
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ECONIS (ZBW)
112
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
10
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
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