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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"fra"
~language:"hun"
~language:"msa"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Beziehungsmarketing
Brand image
Consumer behaviour
Konsumentenverhalten
343
Experiment
62
Decision
58
Entscheidung
58
Personality psychology
57
Persönlichkeitspsychologie
57
Theorie
49
Theory
49
Markenimage
47
Emotion
45
USA
42
United States
42
Brand management
41
Markenführung
41
Cognition
39
Kognition
39
Advertising effects
30
Werbewirkung
30
Brand
28
Markenartikel
28
Motivation
23
Perception
22
Präferenztheorie
22
Theory of preferences
22
Wahrnehmung
22
Behavioral economics
20
Social psychology
20
Sozialpsychologie
20
Verhaltensökonomik
20
Advertising
18
Relationship marketing
18
Werbung
17
Psychologie
16
Psychology
16
Psychology of advertising
16
Werbepsychologie
16
Ethics
15
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351
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4
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Article in journal
Case study
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
355
Collection of articles of several authors
4
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Griskevicius, Vladas
8
Wyer, Robert S.
8
Eisingerich, Andreas B
7
Park, C. Whan
7
Alba, Joseph W.
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Schmitt, Bernd
6
Fiske, Susan T.
5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
5
Malone, Chris
5
Park, Jason Whan
5
Saad, Gad
5
Schwarz, Norbert
5
Ariely, Dan
4
Barone, Michael J.
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Haws, Kelly L.
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kramer, Thomas
4
Lee, Michelle P.
4
Morwitz, Vicki G.
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
Rothman, Alexander J.
4
Shen, Hao
4
Simonson, Itamar
4
Simpson, Jeffry A.
4
Steinhart, Yael
4
Walker Reczek, Rebecca
4
Winterich, Karen Page
4
Yoon, Carolyn
4
Alvarez, Claudio
3
Campbell, Margaret C.
3
Dahl, Darren W.
3
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
2,274
Journal of retailing and consumer services
2,069
International journal of hospitality management
854
International journal of consumer studies
763
Psychology & marketing
710
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
Industrial marketing management : the international journal for industrial and high-tech firms
497
The journal of brand management : an international journal
489
The journal of product & brand management
464
Asia Pacific journal of marketing and logistics
445
European journal of marketing : EJM
423
Tourism management : research, policies, practice
419
Journal of travel and tourism marketing
410
Journal of marketing research : JMR
387
Journal of marketing management : MM
381
The journal of services marketing
375
Journal of the Academy of Marketing Science
371
Journal of marketing
366
Management science : journal of the Institute for Operations Research and the Management Sciences
362
Journal of retailing
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
337
Marketing letters : a journal of research in marketing
327
Journal of marketing communications
326
International journal of contemporary hospitality management
324
The service industries journal
324
Journal of international consumer marketing
323
International journal of retail & distribution management
319
Cogent business & management
318
Marketing intelligence & planning
312
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
308
Journal of consumer behaviour : an international research review
303
The journal of consumer marketing
303
Journal of hospitality marketing & management
298
Journal of fashion marketing and management
297
Journal of business ethics : JOBE
296
The international review of retail, distribution and consumer research
295
Journal of strategic marketing
286
Technological forecasting & social change : an international journal
285
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
262
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ECONIS (ZBW)
355
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355
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1
Are two reasons better than one? : the role of appeal type in consumer responses to sustainable products
Schons, Laura Marie
;
Sipilä, Jenni
;
Sen, Sankar
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 644-664
Persistent link: https://www.econbiz.de/10011937368
Saved in:
2
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
3
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
4
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
5
Can lonely people behave morally? : the joint influence of loneliness and empathy on moral identity
Jiao, Jinfeng
;
Wang, Jing
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 597-611
Persistent link: https://www.econbiz.de/10011937361
Saved in:
6
Consumer wisdom : a theoretical framework of five integrated facets
Luchs, Michael G.
;
Mick, David Glen
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10011917260
Saved in:
7
Consumers avoid buying from firms with higher CEO‐to‐worker pay ratios
Mohan, Bhavya
;
Schlager, Tobias
;
Deshpandé, Rohit
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 344-352
Persistent link: https://www.econbiz.de/10011858718
Saved in:
8
Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
Lee, Saerom
;
Baumgartner, Hans
;
Winterich, Karen Page
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 412-436
Persistent link: https://www.econbiz.de/10011917268
Saved in:
9
Discounting humanity : when consumers are price conscious, employees appear less human
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Hoegg, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011858686
Saved in:
10
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
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