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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Hoegg, JoAndrea"
~subject:"Brand image"
~subject:"Neuromarketing"
~subject:"Perception"
~subject:"Ästhetik"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The good, the bad, and the ugly : influence of aesthetics on product feature judgments
Hoegg, JoAndrea
;
Alba, Joseph W.
;
Dahl, Darren W.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 419-430
Persistent link: https://www.econbiz.de/10008728836
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