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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of brand management : an international journal
24
Lehrbuch
17
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
12
Journal of business research : JBR
10
Journal of consumer behaviour : an international research review
10
Psychology & marketing
10
The journal of product & brand management
10
Foundations and trends in marketing : FTMKT
9
International journal of consumer studies
8
Economics : the open-access, open-assessment journal
7
Kohlhammer Edition Marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
International journal of retail & distribution management
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
Journal of global marketing
5
Marketing intelligence & planning
5
Premier reference source
5
Qualitative market research : an international journal
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Always learning
4
Grundwissen der Ökonomik / Betriebswirtschaftslehre
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Research
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Cambridge working papers in economics
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Contributions to management science
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European journal of marketing : EJM
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Fachbuchreihe WiWi Kompetenz kompakt
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of internet marketing and advertising : IJIMA
3
International marketing review
3
Journal of marketing education : JME
3
Journal of promotion management : JPM
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Journal of retailing and consumer services
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Kohlhammer-Edition Marketing
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Management for professionals
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Special issue: marketplace morality
Campbell, Margaret C.
(
ed.
);
Winterich, Karen Page
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011858555
Saved in:
2
Special issue: Emotion, self, and identity : implications for and consequences of consumer behavior
Maheswaran, Durairaj
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011344171
Saved in:
3
Special issue: Sensory perception, embodiment, and grounded cognition : implications for consumer behavior
Schwarz, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010366320
Saved in:
4
Special Issue: Aesthetics in consumer psychology
2010
Persistent link: https://www.econbiz.de/10008702687
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