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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Markenführung
Konsumentenverhalten
343
Experiment
62
Decision
58
Entscheidung
58
Personality psychology
57
Persönlichkeitspsychologie
57
Theorie
49
Theory
49
Markenimage
47
Emotion
45
USA
42
United States
42
Brand management
41
Cognition
39
Kognition
39
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30
Werbewirkung
30
Brand
28
Markenartikel
28
Motivation
23
Perception
22
Präferenztheorie
22
Theory of preferences
22
Wahrnehmung
22
Behavioral economics
20
Social psychology
20
Sozialpsychologie
20
Verhaltensökonomik
20
Advertising
18
Beziehungsmarketing
18
Relationship marketing
18
Werbung
17
Psychologie
16
Psychology
16
Psychology of advertising
16
Werbepsychologie
16
Ethics
15
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354
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Case study
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Aufsatz in Zeitschrift
358
Collection of articles of several authors
4
Sammelwerk
4
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English
358
Author
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Griskevicius, Vladas
8
Wyer, Robert S.
8
Eisingerich, Andreas B
6
Fiske, Susan T.
6
Fitzsimons, Gavan J.
6
Kervyn, Nicolas
6
Krishna, Aradhna
6
Malone, Chris
6
Park, C. Whan
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Gilovich, Thomas
5
Kumar, Amit
5
Noseworthy, Theodore J.
5
Saad, Gad
5
Schwarz, Norbert
5
Alvarez, Claudio
4
Ariely, Dan
4
Barone, Michael J.
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Fournier, Susan
4
Haws, Kelly L.
4
Jampol, Lily
4
John, Deborah Roedder
4
Kenrick, Douglas T.
4
Kramer, Thomas
4
Lee, Michelle P.
4
Morwitz, Vicki G.
4
Oyserman, Daphna
4
Park, Jason Whan
4
Rothman, Alexander J.
4
Shen, Hao
4
Simonson, Itamar
4
Simpson, Jeffry A.
4
Steinhart, Yael
4
Walker Reczek, Rebecca
4
Winterich, Karen Page
4
Yoon, Carolyn
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
2,221
Journal of retailing and consumer services
1,974
International journal of consumer studies
765
International journal of hospitality management
760
Psychology & marketing
709
The journal of brand management : an international journal
685
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
The journal of product & brand management
504
Asia Pacific journal of marketing and logistics
421
European journal of marketing : EJM
406
Journal of travel and tourism marketing
383
Tourism management : research, policies, practice
382
Journal of marketing research : JMR
376
Journal of marketing management : MM
375
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of marketing communications
331
Journal of marketing
330
Journal of international consumer marketing
329
Journal of retailing
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Cogent business & management
313
Marketing letters : a journal of research in marketing
312
Journal of fashion marketing and management
311
International journal of retail & distribution management
309
Journal of the Academy of Marketing Science
304
Journal of consumer behaviour : an international research review
301
The journal of consumer marketing
299
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
296
Marketing intelligence & planning
293
International journal of contemporary hospitality management
288
The journal of services marketing
278
Journal of business ethics : JOBE
273
Technological forecasting & social change : an international journal
270
Journal of hospitality marketing & management
269
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
268
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of strategic marketing
247
Young consumers : insight and ideas for responsible marketers
247
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ECONIS (ZBW)
358
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51
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358
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51
The marketplace of ideology : "elective affinities" in political psychology and their implications for consumer behavior
Jost, John T.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 502-520
Persistent link: https://www.econbiz.de/10011789790
Saved in:
52
A meta-analysis of parental style and consumer socialization of children
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 245-256
Persistent link: https://www.econbiz.de/10011707489
Saved in:
53
Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
Saved in:
54
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
55
Political ideology drives consumer psychology : introduction to research dialogue
Shavitt, Sharon
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 500-501
Persistent link: https://www.econbiz.de/10011789788
Saved in:
56
Positively useless : irrelevant negative information enhances positive impressions
Shoham, Meyrav
;
Moldovan, Sarit
;
Steinhart, Yael
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011707313
Saved in:
57
The rebound of the forgone alternativ
Arens, Zachary G.
;
Hamilton, Rebecca W.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011739803
Saved in:
58
A recipe for friendship : similar food consumption promotes trust and cooperation
Woolley, Kaitlin
;
Fishbach, Ayelet
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011771809
Saved in:
59
R-E-S-P-E-C-T find out what my name means to me : the effects of marketplace misidentification on consumption
Rank-Christman, Tracy
;
Morrin, Maureen
;
Ringler, Christine
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 333-340
Persistent link: https://www.econbiz.de/10011739817
Saved in:
60
Role of executive attention in consumer learning with background music
Kang, Esther
;
Lakshmanan, Arun
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10011771822
Saved in:
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