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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Kardes, Frank R.
7
Posavac, Steven S.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of Consumer Research
8
Journal of business research : JBR
6
Journal of Business Research
5
Organizational Behavior and Human Decision Processes
4
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
3
Journal of marketing
3
Psychology & marketing
3
The journal of brand management : an international journal
3
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Psychology
2
Journal of marketing research : JMR
2
Marketing Letters
2
Marketing letters : a journal of research in marketing
2
Psychology & Marketing
2
Advertising and consumer psychology
1
Consumer psychology in a social media world
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Experimental business research
1
Foundations and trends in marketing : FTMKT
1
Handbook of consumer psychology
1
Journal of Economic Psychology
1
Journal of Services Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral decision making
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Marketing and consumer psychology series
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Pearson education international
1
The Routledge companion to consumer behavior
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Vanderbilt Owen Graduate School of Management Research Paper
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ECONIS (ZBW)
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1
Toward a more nuanced understanding of the statistical properties of a median split
Iacobucci, Dawn
;
Posavac, Steven S.
;
Kardes, Frank R.
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 652-665
Persistent link: https://www.econbiz.de/10011411590
Saved in:
2
The median split : robust, refined, and revived
Iacobucci, Dawn
;
Posavac, Steven S.
;
Kardes, Frank R.
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 690-704
Persistent link: https://www.econbiz.de/10011411596
Saved in:
3
Directions for judgment and decision making research based on comparison selection : reply to Arkes, Johnson, and Kardes
Simonson, Itamar
;
Bettman, James R.
;
Kramer, Thomas
; …
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 161-163
Persistent link: https://www.econbiz.de/10009719517
Saved in:
4
Selective versus comparative processing
Kardes, Frank R.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 150-153
Persistent link: https://www.econbiz.de/10009719537
Saved in:
5
The role of idiosyncratic attribute evaluation in mass customization
Puligadda, Sanjay
;
Grewal, Rajdeep
;
Rangaswamy, Arvind
; …
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 369-380
Persistent link: https://www.econbiz.de/10008658280
Saved in:
6
Profits and halos : the role of firm profitability information in consumer inference
Posavac, Steven S.
;
Herzenstein, Michal
;
Kardes, Frank R.
; …
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 327-337
Persistent link: https://www.econbiz.de/10008658288
Saved in:
7
Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude-behavior consistency
Cronley, Maria L.
;
Powell Mantel, Susan
;
Kardes, Frank R.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 274-281
Persistent link: https://www.econbiz.de/10008658300
Saved in:
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