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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Median
splits
, type II errors, and fals-positive consumer psychology : don't fight the power
McClelland, Gary H.
;
Lynch, John G.
;
Irwin, Julie Richt
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 679-689
Persistent link: https://www.econbiz.de/10011411581
Saved in:
2
The median split : robust, refined, and revived
Iacobucci, Dawn
;
Posavac, Steven S.
;
Kardes, Frank R.
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 690-704
Persistent link: https://www.econbiz.de/10011411596
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