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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
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Psychology & marketing
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Journal of marketing communications
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Journal of Consumer Marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
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The journal of consumer marketing
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European Journal of Marketing
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International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : JPM
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SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
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Cogent business & management
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European Sport management quarterly : ESMQ
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European journal of marketing
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International journal of emerging markets
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International journal of hospitality management
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Journal of Services Marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asian journal of sustainability and social responsibility
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Australian journal of management
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Corporate reputation review : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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European business review : EBR ; the official journal of the International Management Centres, Europe
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When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael
;
Rabino, Rebecca
;
Cavanaugh, Lisa A.
; …
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10011479199
Saved in:
2
The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
Saved in:
3
Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
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