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~isPartOf:"Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology"
~person:"Diehl, Sandra"
~person:"Eisend, Martin"
~person:"King, Stephen"
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
International journal of advertising : the quarterly review of marketing communications
10
A master class in brand planning : the timeless works of Stephen King
8
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the review of marketing communications
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Breaking new ground in theory and practice
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International advertising and communication : current insights and empirical findings
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Journal of current issues and research in advertising : JCIRA
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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SpringerLink / Bücher
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Bridging the gap between advertising academia and practice
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Electronic retailing
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Journal of advertising
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
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