//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Extensions"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand extension
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Markentransfer
2
brand extensions
2
Brand
1
Markenartikel
1
Meta-Analyse
1
Meta-analysis
1
brand cohesiveness
1
brand dilution
1
brand equity
1
failure
1
implicit theory
1
meta-analysis
1
negative feedback effects
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Cuneo, Andres
1
Goodstein, Ronald Charles
1
Isaac, Mathew S.
1
Jain, Shailendra Pratap
1
Maheswaran, Durairaj
1
Mao, Huifang
1
Mathur, Pragya
1
Milberg, Sandra J.
1
Silva, Monica
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
Journal of Product & Brand Management
42
European Journal of Marketing
11
Journal of Consumer Marketing
10
Strategic Direction
9
The journal of brand management : an international journal
9
Marketing Intelligence & Planning
8
Journal of business research : JBR
6
Journal of Business Research
5
Journal of the Academy of Marketing Science
4
The journal of product & brand management
4
Asia Pacific Journal of Marketing and Logistics
3
Cahiers de recherche
3
International Marketing Review
3
Marketing intelligence & planning
3
Post-Print / HAL
3
RCER Working Papers
3
Sport, Business and Management: An International Journal
3
AMS review : official publication of the Academy of Marketing Science
2
ECARES working paper
2
Economic Systems Research
2
Economics Papers from University Paris Dauphine
2
European journal of marketing : EJM
2
Federal Reserve Bulletin
2
Games and Economic Behavior
2
IRZ : Zeitschrift für internationale Rechnungslegung
2
Information systems research : ISR
2
International Journal of Commerce and Management
2
International Journal of Contemporary Hospitality Management
2
International Journal of Game Theory
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Global Optimization
2
Journal of Services Marketing
2
Journal of strategic marketing
2
MPRA Paper
2
Marketing Letters
2
Mathematics of operations research
2
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
2
2008 International Congress, August 26-29, 2008, Ghent, Belgium
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
2
Parent brand susceptibility to negative feedback effects from brand
extensions
: a meta-analysis of experimental consumer findings
Milberg, Sandra J.
;
Cuneo, Andres
;
Silva, Monica
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10014289714
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->