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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of econometrics"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"msa"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Regression analysis"
~subject:"Volatility"
~type_genre:"Case study"
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Konsumentenverhalten
Regression analysis
Volatility
Consumer behaviour
2
Geschenk
2
Gifts
2
USA
2
United States
2
Actor-network theory
1
Advertising effects
1
Akteur-Netzwerk-Theorie
1
Austauschtheorie
1
Big event
1
Canada
1
Community
1
Customer satisfaction
1
Ethnologie
1
Ethnology
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Fernsehwerbung
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Gemeinschaft
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Großveranstaltung
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Innovation diffusion
1
Innovationsdiffusion
1
Kanada
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Kundenzufriedenheit
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Market
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Markt
1
Motorcycle
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Motorrad
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New Orleans (La.)
1
Perception
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Residential mobility
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Social exchange theory
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Social values
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Soziale Werte
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Sponsoring
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Sponsorship
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Television
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Television advertising
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Case study
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1,352
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1,352
Conference paper
9
Konferenzbeitrag
9
Collection of articles of several authors
5
Sammelwerk
5
Bibliografie enthalten
2
Bibliography included
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Fallstudie
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Systematic review
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Übersichtsarbeit
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Conference proceedings
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Marcoux, Jean-Sébastien
1
Martin, Diane M.
1
Schouten, John W.
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of econometrics
Premier reference source
5
Harvard business review : HBR
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Advances in business and management forecasting
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer culture theory
3
Journal of food products marketing
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Anthropology and business
2
Building corporate identity, image and reputation in the digital era
2
Contributions to management science
2
Digital and social media marketing : a results-driven approach
2
Discussion paper / Center for Economic Research, Tilburg University
2
European journal of marketing : EJM
2
International journal of business innovation and research
2
Journal of advertising research
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management for professionals
2
Marketing management : a cultural perspective
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of consumer marketing
2
Woodhead Publishing series in consumer science and strategic marketing
2
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in finance, accounting, and economics book series
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Asian African journal of economics and econometrics
1
Brands : interdisciplinary perspectives
1
Business history review
1
Business strategy and the environment
1
Cases on ...
1
Commercial homes in tourism : an international perspective
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Consumer-brand relationships : theory and practice
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ECONIS (ZBW)
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Consumption-driven market emergence
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 855-870
Persistent link: https://www.econbiz.de/10010253795
Saved in:
2
Escaping the gift economy
Marcoux, Jean-Sébastien
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 671-685
Persistent link: https://www.econbiz.de/10003919328
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