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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of retailing"
~person:"Galli, Maria"
~subject:"Brand image"
~subject:"Consumer preferences"
~subject:"Perception"
~subject:"United States"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing
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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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