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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of retailing"
~person:"Ishii, Hiroaki"
~subject:"Consumer preferences"
~subject:"Perception"
~subject:"Psychology of advertising"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing
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A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
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