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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing theory"
~isPartOf:"Revue d'économie industrielle"
~subject:"Service-dominant logic"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing theory
Revue d'économie industrielle
European journal of marketing : EJM
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Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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