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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Theorie
Konsumentenverhalten
1,233
USA
347
United States
347
Brand image
189
Markenimage
189
Personality psychology
162
Persönlichkeitspsychologie
162
Emotion
160
Advertising effects
153
Werbewirkung
153
Experiment
144
Brand management
135
Markenführung
135
Beziehungsmarketing
114
Relationship marketing
114
Brand
112
Markenartikel
112
Social Web
100
Social web
100
Customer satisfaction
96
Kundenzufriedenheit
96
Psychology of advertising
86
Werbepsychologie
86
Advertising
84
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84
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84
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84
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80
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80
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79
Virales Marketing
79
Theory
68
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58
Online-Marketing
58
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57
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52
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10
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Janiszewski, Chris A.
11
Wyer, Robert S.
11
Woodside, Arch G.
10
Grewal, Dhruv
9
Yi, Youjae
9
Bagchi, Rajesh
8
Krishna, Aradhna
8
Laran, Juliano
8
Belk, Russell W.
7
Jiang, Yuwei
7
Pieters, Rik
7
Rucker, Derek D.
7
Shiv, Baba
7
Argo, Jennifer J.
6
Bearden, William O.
6
Berger, Jonah
6
Fishbach, Ayelet
6
Folkes, Valerie S.
6
Kidwell, Blair
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Sprott, David E.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Bolton, Lisa E.
5
Chan, Eugene Y.
5
Dahl, Darren W.
5
Fitzsimons, Gavan J.
5
Gal, David
5
Hoch, Stephen J.
5
Holbrook, Morris B.
5
Kardes, Frank R.
5
Lehmann, Donald R.
5
Lim, Weng Marc
5
Mogilner, Cassie
5
Monga, Ashwani
5
Ruyter, Ko de
5
Samper, Adriana
5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Economics letters
5,240
European journal of operational research : EJOR
4,837
Journal of economic theory
2,887
Journal of economic dynamics & control
2,390
Computers & operations research : and their applications to problems of world concern ; an international journal
2,336
Journal of economic behavior & organization : JEBO
2,330
The American economic review
2,310
Journal of business research : JBR
2,158
Journal of retailing and consumer services
1,974
International journal of production research
1,944
European economic review : EER
1,929
Games and economic behavior
1,868
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,821
Journal of public economics
1,747
Management science : journal of the Institute for Operations Research and the Management Sciences
1,680
Economic modelling
1,672
Applied economics
1,609
Journal of econometrics
1,601
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,490
Journal of banking & finance
1,405
The economic journal : the journal of the Royal Economic Society
1,385
Journal of monetary economics
1,382
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,346
International economic review
1,342
Public choice
1,339
International journal of production economics
1,337
Social choice and welfare
1,296
Journal of international economics
1,243
American journal of agricultural economics
1,241
International journal of industrial organization
1,227
Applied economics letters
1,168
Journal of mathematical economics
1,141
Journal of macroeconomics
1,110
The Canadian journal of economics
1,061
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1,050
Journal of political economy
1,030
The review of economic studies
1,028
Energy economics
1,023
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
1,017
Operations research letters
1,012
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ECONIS (ZBW)
1,260
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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