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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Theorie"
~type_genre:"Article in journal"
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Consumer behaviour
Theorie
Konsumentenverhalten
1,239
USA
347
United States
347
Brand image
189
Markenimage
189
Personality psychology
163
Persönlichkeitspsychologie
163
Emotion
161
Advertising effects
153
Werbewirkung
153
Experiment
145
Brand management
135
Markenführung
135
Beziehungsmarketing
115
Relationship marketing
115
Brand
112
Markenartikel
112
Social Web
104
Social web
104
Customer satisfaction
96
Kundenzufriedenheit
96
Psychology of advertising
86
Werbepsychologie
86
Advertising
84
Cognition
84
Kognition
84
Werbung
84
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80
Entscheidung
80
Viral marketing
80
Virales Marketing
80
Theory
68
Internet marketing
60
Online-Marketing
60
Eating habit
57
Ernährungsverhalten
57
Motivation
52
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52
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1,257
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9
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10
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Janiszewski, Chris A.
11
Wyer, Robert S.
11
Woodside, Arch G.
10
Grewal, Dhruv
9
Yi, Youjae
9
Bagchi, Rajesh
8
Krishna, Aradhna
8
Laran, Juliano
8
Belk, Russell W.
7
Jiang, Yuwei
7
Pieters, Rik
7
Rucker, Derek D.
7
Shiv, Baba
7
Argo, Jennifer J.
6
Bearden, William O.
6
Berger, Jonah
6
Fishbach, Ayelet
6
Folkes, Valerie S.
6
Kidwell, Blair
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Sprott, David E.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Bolton, Lisa E.
5
Chan, Eugene Y.
5
Dahl, Darren W.
5
Fitzsimons, Gavan J.
5
Gal, David
5
Hoch, Stephen J.
5
Holbrook, Morris B.
5
Hollebeek, Linda D.
5
Kardes, Frank R.
5
Lehmann, Donald R.
5
Lim, Weng Marc
5
Mogilner, Cassie
5
Monga, Ashwani
5
Ruyter, Ko de
5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Economics letters
5,239
European journal of operational research : EJOR
4,983
Journal of economic theory
2,891
Journal of economic dynamics & control
2,422
Computers & operations research : and their applications to problems of world concern ; an international journal
2,336
Journal of economic behavior & organization : JEBO
2,330
The American economic review
2,310
Journal of business research : JBR
2,250
International journal of production research
1,998
Journal of retailing and consumer services
1,974
European economic review : EER
1,929
Games and economic behavior
1,879
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,821
Journal of public economics
1,749
Management science : journal of the Institute for Operations Research and the Management Sciences
1,721
Economic modelling
1,707
Applied economics
1,619
Journal of econometrics
1,601
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,490
Journal of banking & finance
1,405
The economic journal : the journal of the Royal Economic Society
1,389
Journal of monetary economics
1,382
International journal of production economics
1,367
International economic review
1,356
Public choice
1,348
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,346
Social choice and welfare
1,310
American journal of agricultural economics
1,249
International journal of industrial organization
1,249
Journal of international economics
1,241
Applied economics letters
1,177
Journal of mathematical economics
1,141
Journal of macroeconomics
1,123
Energy economics
1,076
The Canadian journal of economics
1,061
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1,050
Journal of political economy
1,040
The review of economic studies
1,028
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
1,017
Operations research letters
1,012
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ECONIS (ZBW)
1,266
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1
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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