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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Konsumentenverhalten
1,233
USA
347
United States
347
Brand image
189
Markenimage
189
Personality psychology
162
Persönlichkeitspsychologie
162
Emotion
160
Advertising effects
153
Werbewirkung
153
Experiment
144
Brand management
135
Markenführung
135
Beziehungsmarketing
114
Relationship marketing
114
Brand
112
Markenartikel
112
Social Web
100
Social web
100
Customer satisfaction
96
Kundenzufriedenheit
96
Psychology of advertising
86
Werbepsychologie
86
Advertising
84
Cognition
84
Kognition
84
Werbung
84
Decision
80
Entscheidung
80
Viral marketing
79
Virales Marketing
79
Theorie
68
Theory
68
Internet marketing
58
Online-Marketing
58
Eating habit
57
Ernährungsverhalten
57
Motivation
52
Perception
52
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356
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93
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Article
1,224
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9
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Article in journal
Konferenzbeitrag
Aufsatz in Zeitschrift
1,233
Collection of articles of several authors
10
Sammelwerk
10
Case study
3
Fallstudie
3
Bibliografie enthalten
2
Bibliography included
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Systematic review
2
Übersichtsarbeit
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Bulgarian
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Janiszewski, Chris A.
11
Wyer, Robert S.
11
Woodside, Arch G.
10
Grewal, Dhruv
9
Yi, Youjae
9
Krishna, Aradhna
8
Laran, Juliano
8
Bagchi, Rajesh
7
Belk, Russell W.
7
Jiang, Yuwei
7
Rucker, Derek D.
7
Shiv, Baba
7
Argo, Jennifer J.
6
Bearden, William O.
6
Berger, Jonah
6
Folkes, Valerie S.
6
Kidwell, Blair
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Pieters, Rik
6
Sprott, David E.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Chan, Eugene Y.
5
Dahl, Darren W.
5
Fishbach, Ayelet
5
Fitzsimons, Gavan J.
5
Gal, David
5
Hoch, Stephen J.
5
Holbrook, Morris B.
5
Kardes, Frank R.
5
Lehmann, Donald R.
5
Lim, Weng Marc
5
Mogilner, Cassie
5
Ruyter, Ko de
5
Samper, Adriana
5
Sela, Aner
5
Sengupta, Jaideep
5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,887
International journal of consumer studies
754
International journal of hospitality management
723
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
1,233
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1
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10
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1,233
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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