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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"msa"
~subject:"Cognition"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Cognition
Consumer behaviour
Konsumentenverhalten
1,239
USA
347
United States
347
Brand image
189
Markenimage
189
Personality psychology
163
Persönlichkeitspsychologie
163
Emotion
161
Advertising effects
153
Werbewirkung
153
Experiment
145
Brand management
135
Markenführung
135
Beziehungsmarketing
115
Relationship marketing
115
Brand
112
Markenartikel
112
Social Web
104
Social web
104
Customer satisfaction
96
Kundenzufriedenheit
96
Psychology of advertising
86
Werbepsychologie
86
Advertising
84
Kognition
84
Werbung
84
Decision
80
Entscheidung
80
Viral marketing
80
Virales Marketing
80
Theorie
68
Theory
68
Internet marketing
60
Online-Marketing
60
Eating habit
57
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1,254
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1,263
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10
Sammelwerk
10
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Wyer, Robert S.
12
Janiszewski, Chris A.
11
Woodside, Arch G.
10
Yi, Youjae
10
Grewal, Dhruv
9
Krishna, Aradhna
8
Laran, Juliano
8
Shiv, Baba
8
Argo, Jennifer J.
7
Bagchi, Rajesh
7
Belk, Russell W.
7
Jiang, Yuwei
7
Pieters, Rik
7
Rucker, Derek D.
7
Bearden, William O.
6
Berger, Jonah
6
Folkes, Valerie S.
6
Kidwell, Blair
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Sela, Aner
6
Sprott, David E.
6
Vohs, Kathleen D.
6
Wan, Echo Wen
6
Wilcox, Keith
6
Chan, Eugene Y.
5
Dahl, Darren W.
5
Fishbach, Ayelet
5
Fitzsimons, Gavan J.
5
Gal, David
5
Haws, Kelly L.
5
Hoch, Stephen J.
5
Holbrook, Morris B.
5
Hollebeek, Linda D.
5
Kardes, Frank R.
5
Lehmann, Donald R.
5
Lim, Weng Marc
5
Mogilner, Cassie
5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Journal of business research : JBR
2,070
Journal of retailing and consumer services
1,942
International journal of consumer studies
763
International journal of hospitality management
735
The journal of product & brand management
395
Asia Pacific journal of marketing and logistics
393
Journal of marketing research : JMR
358
Management science : journal of the Institute for Operations Research and the Management Sciences
358
European journal of marketing : EJM
357
The journal of brand management : an international journal
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of travel and tourism marketing
324
Journal of international consumer marketing
321
Journal of marketing management : MM
311
Cogent business & management
309
Journal of retailing
304
Journal of business ethics : JOBE
303
Tourism management : research, policies, practice
303
Journal of marketing communications
297
Technological forecasting & social change : an international journal
296
Journal of consumer behaviour : an international research review
293
Journal of economic psychology : research in economic psychology and behavioral economics
293
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Journal of marketing
290
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
288
Journal of fashion marketing and management
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
Journal of the Academy of Marketing Science
274
International journal of contemporary hospitality management
268
The journal of services marketing
263
Journal of economic behavior & organization : JEBO
258
Journal of hospitality marketing & management
247
Marketing intelligence & planning
243
Young consumers : insight and ideas for responsible marketers
241
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
1,263
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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