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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~subject:"Personality psychology"
~subject:"Werbung"
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Personality psychology
Werbung
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Consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Journal of business research : JBR
30
Journal of retailing and consumer services
15
International journal of advertising : the review of marketing communications
14
Journal of business ethics : JOBE
14
International journal of hospitality management
13
Journal of marketing communications
13
European journal of marketing : EJM
10
Journal of business and psychology
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of vocational behavior
10
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
10
Tourism management : research, policies, practice
10
International journal of advertising : the quarterly review of marketing communications
9
Pakistan journal of commerce and social sciences
9
Human relations
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Journal of business venturing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of managerial psychology
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Cogent business & management
7
Journal of career development
7
The journal of brand management : an international journal
7
Entrepreneurship theory and practice : ET&P
6
International journal of human resource management
6
Journal of advertising research
6
Journal of marketing research : JMR
6
Journal of nonprofit & public sector marketing
6
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
6
Journal of promotion management : innovations in planning and applied research
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The journal of product & brand management
6
Academy of Management journal : AMJ
5
Administrative Sciences : open access journal
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Asia Pacific journal of marketing and logistics
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International entrepreneurship and management journal
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Journal of behavioral decision making
5
Journal of business ethics : JBE
5
Journal of current issues and research in advertising : JCIRA
5
Journal of promotion management : JPM
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ECONIS (ZBW)
30
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1
A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira
;
Lim, Weng Marc
;
Ladeira, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
4
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
5
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
6
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
7
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
8
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
9
Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?
Fenton-O'Creevy, Mark
;
Dibb, Sally
;
Furnham, Adrian
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10011970160
Saved in:
10
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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