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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Markenartikel"
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Search: subject:"Fashion"
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Internet marketing
Markenartikel
Fashion
32
Mode
32
Consumer behaviour
21
Konsumentenverhalten
21
Bekleidungsindustrie
11
Brand management
11
Clothing industry
11
Markenführung
11
Social Web
8
Social web
8
Textile distribution
8
Textilhandel
8
Fashion marketing
6
Online-Marketing
6
Frauen
5
Women
5
Brand
4
Brand image
4
Markenimage
4
Beziehungsmarketing
3
Body weight
3
Clothing
3
Digitalisierung
3
Digitization
3
Institutional economics
3
Institutionenökonomik
3
Körpergewicht
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Social media
3
USA
3
United States
3
Bekleidung
2
Brand luxury
2
Consumer attitudes
2
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8
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English
8
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Arvidsson, Adam
1
Bendoni, Wendy K.
1
Caliandro, Alessandro
1
Cho, Jung Rim
1
Cooper, Tony
1
Czarnecka, Barbara
1
De Vita, Jennifer
1
Del Giudice, Manlio
1
Della Peruta, Maria Rosaria
1
Dobele, Angela R.
1
Hughes, Mine Üçok
1
Kim, Sanghee
1
Lee, Jung Eun
1
Mao, Wen
1
Pehlivan, Ekin
1
Pontes, Nicolas
1
Schivinski, Bruno
1
Scuotto, Veronika
1
Sihvonen, Jenniina
1
Stavropoulos, Vasileios
1
Stavros, Constantino
1
Tarba, Shlomo Yedidia
1
Turunen, Linda Lisa Maria
1
Woo, Hongjoo
1
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of fashion marketing and management
30
Journal of retailing and consumer services
14
Journal of global fashion marketing : JGfM
13
Journal of business research : JBR
10
The journal of brand management : an international journal
10
Cogent business & management
5
International journal of advertising : the review of marketing communications
4
Springer eBook Collection
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of business and globalisation : IJBG
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Qualitative market research : an international journal
3
Sustainable Luxury : An International Perspective
3
Advanced digital marketing strategies in a data-driven era
2
Asia Pacific journal of marketing and logistics
2
Building corporate identity, image and reputation in the digital era
2
Business Analytics
2
Corporate governance : international journal of business in society
2
Detox fashion : case studies
2
Economic geography
2
Electronic commerce research
2
European journal of international management : EJIM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Palgrave Studies of Marketing in Emerging Economies
2
Springer eBooks / Business and Management
2
The international review of retail, distribution and consumer research
2
Young consumers : insight and ideas for responsible marketers
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Annals in social responsibility : ASR
1
Asia-Pacific journal of business administration
1
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
3
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Saved in:
4
Effects of social media brand-related content on
fashion
products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
5
The performance implications of leveraging internal innovation through social media networks : an empirical verification of the smart
fashion
industry
Scuotto, Veronika
;
Del Giudice, Manlio
;
Della Peruta, …
- In:
Technological forecasting & social change : an …
120
(
2017
),
pp. 184-194
Persistent link: https://www.econbiz.de/10011886873
Saved in:
6
As good as new : valuing
fashion
brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
7
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
8
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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