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~isPartOf:"Technological forecasting & social change : an international journal"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Technological forecasting & social change : an international journal
Journal of fashion marketing and management
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Journal of business research : JBR
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Journal of retailing and consumer services
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Journal of global fashion marketing : JGfM
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The journal of brand management : an international journal
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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International journal of advertising : the review of marketing communications
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Advanced digital marketing strategies in a data-driven era
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Building corporate identity, image and reputation in the digital era
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Palgrave Studies of Marketing in Emerging Economies
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Qualitative market research : an international journal
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Sustainable Luxury : An International Perspective
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Young consumers : insight and ideas for responsible marketers
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Asia Pacific journal of marketing and logistics
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The performance implications of leveraging internal innovation through social media networks : an empirical verification of the smart
fashion
industry
Scuotto, Veronika
;
Del Giudice, Manlio
;
Della Peruta, …
- In:
Technological forecasting & social change : an …
120
(
2017
),
pp. 184-194
Persistent link: https://www.econbiz.de/10011886873
Saved in:
2
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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