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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Konsumentenverhalten
Consumer behaviour
865
USA
285
United States
285
Brand image
125
Markenimage
125
Personality psychology
113
Persönlichkeitspsychologie
113
Emotion
99
Experiment
82
Brand management
75
Markenführung
75
Brand
73
Decision
73
Entscheidung
73
Markenartikel
73
Advertising effects
63
Werbewirkung
63
Cognition
60
Kognition
60
Theory
53
Theorie
52
Beziehungsmarketing
50
Relationship marketing
50
Advertising
49
Werbung
49
Eating habit
43
Ernährungsverhalten
43
Social Web
43
Social web
43
Social behaviour
38
Social relations
38
Soziale Beziehungen
38
Soziales Verhalten
38
Perception
37
Psychology of advertising
37
Wahrnehmung
37
Werbepsychologie
37
China
36
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33
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865
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4
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3
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3
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Janiszewski, Chris A.
11
Krishna, Aradhna
8
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Rucker, Derek D.
7
Shiv, Baba
7
Argo, Jennifer J.
6
Bearden, William O.
6
Berger, Jonah
6
Grewal, Dhruv
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Belk, Russell W.
5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Gal, David
5
Hoch, Stephen J.
5
Lysonski, Steven
5
Mogilner, Cassie
5
Pieters, Rik
5
Samper, Adriana
5
Sela, Aner
5
Sengupta, Jaideep
5
Simonson, Itamar
5
Thompson, Craig J.
5
Wang, Jing
5
White, Katherine
5
Zhang, Ying
5
Aaker, Jennifer
4
Alba, Joseph W.
4
Arnould, Eric J.
4
Bolton, Lisa E.
4
Chan, Kara
4
Chattopadhyay, Amitava
4
Dahl, Darren W.
4
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of consumer marketing
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Working paper / National Bureau of Economic Research, Inc.
412
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
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ECONIS (ZBW)
865
Showing
1
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10
of
865
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1
Beauty, effort, and misrepresentation : how beauty work affects judgments of moral character and consumer preferences
Samper, Adriana
;
Yang, Linyun W.
;
Daniels, Michelle E.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 126-147
Persistent link: https://www.econbiz.de/10011883881
Saved in:
2
Better or different? : how political ideology shapes preferences for differentiation in the social hierarchy
Ordabayeva, Nailya
;
Fernandes, Daniel
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 227-250
Persistent link: https://www.econbiz.de/10011900535
Saved in:
3
Beyond acculturation : multiculturalism and the institutional shaping of an ethnic consumer subject
Veresiu, Ela
;
Giesler, Markus
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 553-570
Persistent link: https://www.econbiz.de/10011929685
Saved in:
4
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
5
Buying beauty for the long run : (mis)predicting liking of product aesthetics
Buechel, Eva C.
;
Townsend, Claudia
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10011900546
Saved in:
6
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
7
Consumer and object experience in the internet of things : an assemblage theory approach
Hoffman, Donna L.
;
Novak, Thomas P.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1178-1204
Persistent link: https://www.econbiz.de/10011844166
Saved in:
8
Consumer movements and collective creativity : the case of Restaurant Day
Weijo, Henri A.
;
Martin, Diane M.
;
Arnould, Eric J.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10011900540
Saved in:
9
Context-dependent drivers of discretionary debt decisions : explaining willingness to borrow for experiential purchases
Tully, Stephanie M.
;
Sharma, Eesha
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 960-973
Persistent link: https://www.econbiz.de/10011843953
Saved in:
10
Creating a consumable past : how memory making shapes marketization
Brunk, Katja H.
;
Giesler, Markus
;
Hartmann, Benjamin Julien
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1325-1342
Persistent link: https://www.econbiz.de/10011844200
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