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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~language:"eng"
~person:"Pieters, Rik"
~person:"Sengupta, Jaideep"
~subject:"Consumer behaviour"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
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Consumer behaviour
Wirkungsanalyse
Konsumentenverhalten
10
Brand image
4
Markenimage
4
Advertising effects
3
Netherlands
3
Niederlande
3
Werbewirkung
3
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2
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2
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Consumer preferences
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1
Imitationsstrategie
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Induktive Statistik
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Article in journal
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Pieters, Rik
Sengupta, Jaideep
Janiszewski, Chris A.
11
Krishna, Aradhna
8
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Rucker, Derek D.
7
Shiv, Baba
7
Argo, Jennifer J.
6
Bearden, William O.
6
Berger, Jonah
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Belk, Russell W.
5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Gal, David
5
Grewal, Dhruv
5
Hardesty, David M.
5
Hoch, Stephen J.
5
Kidwell, Blair
5
Mogilner, Cassie
5
Samper, Adriana
5
Sela, Aner
5
Simonson, Itamar
5
Thompson, Craig J.
5
Wang, Jing
5
White, Katherine
5
Zhang, Ying
5
Aaker, Jennifer
4
Alba, Joseph W.
4
Arnould, Eric J.
4
Bolton, Lisa E.
4
Chattopadhyay, Amitava
4
Dahl, Darren W.
4
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing research
2
Journal of marketing
1
Journal of the American Statistical Association : JASA
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
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ECONIS (ZBW)
10
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10
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1
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
2
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
3
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 283-299
Persistent link: https://www.econbiz.de/10010383248
Saved in:
4
Forced to be bad : the positive impact of low-autonomy vice consumption on consumer vitality
Chen, Fangyuan
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1089-1107
Persistent link: https://www.econbiz.de/10010473294
Saved in:
5
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 615-631
Persistent link: https://www.econbiz.de/10010226766
Saved in:
6
The influence of base rate and case information on health-risk perceptions : a unified model of self-positivity and self-negativity
Yan, Dengfeng
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
5
,
pp. 931-946
Persistent link: https://www.econbiz.de/10009711958
Saved in:
7
Effects of construal level on the price-quality relationship
Yan, Dengfeng
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 376-389
Persistent link: https://www.econbiz.de/10009272146
Saved in:
8
The envy premium in product evaluation
Ven, Niels Van de
;
Zeelenberg, Marcel
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 984-998
Persistent link: https://www.econbiz.de/10009006655
Saved in:
9
Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
Saved in:
10
Recalling past temptations : an information-processing perspective on the dynamics of self-control
Mukhopadhyay, Anirban
;
Sengupta, Jaideep
;
Ramanathan, Suresh
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10003806914
Saved in:
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