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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Aw, Bee-yan"
~person:"Meloni, Giulia"
~person:"Murray, Kyle B."
~person:"Swinnen, Johan F. M."
~type_genre:"Aufsatz in Zeitschrift"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Annual review of resource economics
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An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 327-337
Persistent link: https://www.econbiz.de/10010383242
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2
The role of arousal in congruity-based product evaluation
Noseworthy, Theodore J.
;
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10010473291
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