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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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A Varying-Parameter Averaging Model of On-Line Brand Evaluations
Venkataramani Johar, Gita
;
Jedidi, Kamel
;
Jacoby, Jacob
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
2
,
pp. 232
Persistent link: https://www.econbiz.de/10006673235
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