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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Working paper series
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Australasian marketing journal
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European journal of marketing : EJM
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Journal of consumer behaviour : an international research review
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Psychology & marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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International advertising and communication : current insights and empirical findings
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Re-Inquiries - How to Construct a Test of Scientific Knowledge in Consumer Behavior
Rossiter, John R.
- In:
Journal of consumer research : JCR ; an …
30
(
2003
)
2
,
pp. 305
Persistent link: https://www.econbiz.de/10006649526
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