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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Gender discrimination"
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Search: subject_exact:"Computerspiel"
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Brand management
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Computerspiel
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1996-2006
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Journal of consumer research : JCR ; an interdisciplinary journal
Journal of marketing communications
Journal of promotion management : JPM
The journal of product & brand management
4
Critical explorations
3
Innovatives Markenmanagement
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Psychology & marketing
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Asia Pacific journal of marketing and logistics
2
International journal of internet marketing and advertising : IJIMA
2
Journal of media business studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
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Research
2
Scientific Annals of Economics and Business
2
Young consumers : insight and ideas for responsible marketers
2
Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
Australasian marketing journal
1
Brand Content : die Marke als Medienereignis
1
CESifo working papers
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Der Markt : international journal of marketing
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Emerging issues in economics of development, business and finance
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Engaging consumers through branded entertainment and convergent media
1
European Sport management quarterly : ESMQ
1
European journal of marketing
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Human resource management review
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International journal of electronic marketing and retailing : IJEMR
1
International journal of sports marketing & sponsorship
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Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
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Journal of consumer marketing
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Journal of current issues and research in advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : MM
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ECONIS (ZBW)
10
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1
More gamer, less girl : gendered boundaries, tokenism, and the cultural persistence of masculine dominance
Drenten, Jenna
;
Harrison, Robert L.
;
Pendarvis, Nicholas J.
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 2-24
Persistent link: https://www.econbiz.de/10014314337
Saved in:
2
Promotional games increase consumer conversion rates and spending
Hock, Stefan J.
;
Bagchi, Rajesh
;
Anderson, Thomas M.
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012234352
Saved in:
3
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
4
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Saved in:
5
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
6
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
7
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
8
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
9
Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.
;
Schmierbach, Mike
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10009535755
Saved in:
10
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
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