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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Gender discrimination"
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Journal of consumer research : JCR ; an interdisciplinary journal
Journal of promotion management : JPM
Journal of marketing communications
5
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4
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Innovatives Markenmanagement
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International journal of advertising : the quarterly review of marketing communications
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Asia Pacific journal of marketing and logistics
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Journal of sport management : the official journal of the North American Society of Sport Management
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Scientific Annals of Economics and Business
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Australasian marketing journal
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Brand Content : die Marke als Medienereignis
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CESifo working papers
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Der Markt : international journal of marketing
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Emerging issues in economics of development, business and finance
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European Sport management quarterly : ESMQ
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European journal of marketing
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More gamer, less girl : gendered boundaries, tokenism, and the cultural persistence of masculine dominance
Drenten, Jenna
;
Harrison, Robert L.
;
Pendarvis, Nicholas J.
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 2-24
Persistent link: https://www.econbiz.de/10014314337
Saved in:
2
Promotional games increase consumer conversion rates and spending
Hock, Stefan J.
;
Bagchi, Rajesh
;
Anderson, Thomas M.
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012234352
Saved in:
3
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
4
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
5
Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.
;
Schmierbach, Mike
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10009535755
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