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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
~isPartOf:"Managerial and decision economics : MDE ; the international journal of research and progress in management economics"
~subject:"Brand management"
~subject:"Experten"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Experten
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Du, Shaofu
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Nguyen, Peter
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Journal of consumer research : JCR ; an interdisciplinary journal
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
Expert journal of marketing
3
Journal of business research : JBR
3
Psychology & marketing
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Central European business review : CEBR
1
Global journal of business research : GJBR
1
Health marketing quarterly
1
International journal of entrepreneurship and small business : IJESB
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
Journal of African business
1
Journal of cultural economics
1
Journal of electronic commerce research : JECR
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of public economics
1
Journal of retailing and consumer services
1
Journal of risk and financial management : JRFM
1
Journal of tourism, sustainability and well-being
1
Management information systems : mis quarterly
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Socio-economic review
1
The international journal of bank marketing : IJBM
1
The journal of applied business research
1
Wine Economics and Policy
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ECONIS (ZBW)
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Multichannel design and pricing in vertically differentiated
expert
service markets
Du, Shaofu
;
Peng, Xuefeng
;
Nie, Tengfei
;
Zhu, Yangguang
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
7
,
pp. 3787-3813
Persistent link: https://www.econbiz.de/10014341047
Saved in:
2
Reviewing experts' restraint from extremes and its impact on service providers
Nguyen, Peter
;
Wang, Xin
;
Li, Xi
;
Cotte, June
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 654-674
Persistent link: https://www.econbiz.de/10012434444
Saved in:
3
A framework
of
brand contestation : toward brand antifragility
Dietrich, Daniel
;
Russell, Cristel Antonia
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 682-708
Persistent link: https://www.econbiz.de/10012799037
Saved in:
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