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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Abril Barrie, Carmen"
~person:"Bruwer, Johan"
~person:"Dekimpe, Marnik G."
~person:"Homburg, Christian"
~person:"Kushwaha, Tarun"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Beschaffung
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Confidence
1
Deutschland
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Erfolgsfaktor
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Germany
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International marketing
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Internationales Marketing
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Lieferantenmanagement
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Markenartikel
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Markenführung
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Supplier relationship management
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Theory
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brand trust
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branding
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consumer trust
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cross selling
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information economics
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Abril Barrie, Carmen
Bruwer, Johan
Dekimpe, Marnik G.
Homburg, Christian
Kushwaha, Tarun
Sheth, Jagdish N.
Adam, David L.
1
Bekmeier-Feuerhahn, Sigrid
1
Coşkun, Bilgen
1
Einwiller, Sabine
1
Eisend, Martin
1
Gierl, Heribert
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1
Herrmann, Andreas
1
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1
Ober-Heilig, ...
1
Rajavi, Koushyar
1
Schneider, Gülpınar Kelemci
1
Schneider, Helmut
1
Schreiner, Timo
1
Schäfer, Heiko
1
Sikkenga, Jörg
1
Steenkamp, Jan-Benedict E. M.
1
Thomas, Stefan
1
Wagner, Udo
1
Walsh, Gianfranco
1
Weiber, Rolf
1
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Journal of consumer research : JCR ; an interdisciplinary journal
Marketing : ZFP ; journal of research and management
Journal of marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of wine business research : IJWBR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Business horizons
1
European journal of management and business economics : EJM&BE
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation: organization & management : IOM
1
Journal of macromarketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Marketing theory
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
2
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
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