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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
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Journal of consumer research : JCR ; an interdisciplinary journal
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Unexpected-framing effect : impact of framing a product benefit as unexpected on product desire
Wadhwa, Monica
;
Kim, Jeehye Christine
;
Chattopadhyay, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012033941
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