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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
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Journal of consumer research : JCR ; an interdisciplinary journal
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Brand morphogenesis : the role of heterogeneous consumer sub-assemblages in the change and continuity of a brand
Molander, Susanna
;
Östberg, Jacob
;
Peñaloza, Lisa
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 762-785
Persistent link: https://www.econbiz.de/10013542022
Saved in:
2
Becoming through contiguity and lines of flight : the four faces of celebrity-proximate assemblages
Carrington, Michal J.
;
Ozanne, Julie L.
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 858-884
Persistent link: https://www.econbiz.de/10012877882
Saved in:
3
Automation assemblages in the Internet of Things : discovering qualitative practices at the boundaries of quantitative change
Novak, Thomas P.
;
Hoffman, Donna L.
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 811-837
Persistent link: https://www.econbiz.de/10013542027
Saved in:
4
License to assemble : theorizing brand longevity
Preece, Chloe
;
Kerrigan, Finola
;
O'Reilly, Daragh
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 330-350
Persistent link: https://www.econbiz.de/10012033952
Saved in:
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