//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Journal of global marketing"
~subject:"Sponsoring"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Advertising effects
70
Werbewirkung
70
Advertising
47
Werbung
46
Consumer behaviour
40
Konsumentenverhalten
40
Internet marketing
17
Online-Marketing
17
Brand management
13
Markenführung
13
Brand image
11
Markenimage
11
Social Web
11
Social web
11
Celebrity endorsement
9
Celebrity-Werbung
9
Cultural identity
6
Emotion
6
Kulturelle Identität
6
Marketing management
6
Marketingmanagement
6
Brand
4
India
4
Indien
4
International marketing
4
Internationales Marketing
4
Markenartikel
4
Print advertising
4
Printwerbung
4
advertising
4
culture
4
Corporate disclosure
3
Designation of origin
3
Direct marketing
3
Direktmarketing
3
Herkunftsbezeichnung
3
Psychology of advertising
3
Public relations
3
Sponsorship
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Huh, Jisu
2
Chung, Yoo Jin
1
Darmawan, Ida
1
Kim, E.
1
Lee, S. S.
1
Lu, Xinyu
1
Pfeuffer, Alexander
1
Zhang, Yiran
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising
Journal of global marketing
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
10
International journal of sports marketing & sponsorship
10
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
European Sport management quarterly : ESMQ
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Sport management review
3
Asia Pacific journal of marketing and logistics
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Applied economics
1
Business history review
1
Chinese management studies : CMS
1
EuroMed journal of business
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport finance
1
International review on public and non-profit marketing
1
Journal of communication management
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing research : JMR
1
Journal of travel and tourism marketing
1
Management decision
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->