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~isPartOf:"Journal of current issues and research in advertising"
~person:"Bae, Mikyeung"
~person:"Bruwer, Johan"
~person:"Homburg, Christian"
~person:"Loureiro, Sandra Maria Correia"
~person:"Sheth, Jagdish N."
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Lieferantenmanagement"
~subject:"Wine"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Bae, Mikyeung
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Journal of current issues and research in advertising
Journal of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
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Cogent business & management
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International journal of wine business research : IJWBR
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
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Ekonomski pregled
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Global business & economics review
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Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of globalisation and small business : IJGSB
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International journal of technology marketing : IJTMkt
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Journal for global business advancement : JGBA
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Journal of business economics : JBE
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Journal of communication management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
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Journal of marketing
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Marketing : ZFP ; journal of research and management
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Marketing theory
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The international review of retail, distribution and consumer research
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The journal of brand management : an international journal
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The journal of business & industrial marketing
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
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