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~isPartOf:"Journal of current issues and research in advertising"
~person:"Diehl, Sandra"
~person:"Eisend, Martin"
~person:"King, Stephen"
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Diehl, Sandra
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Journal of current issues and research in advertising
International journal of advertising : the quarterly review of marketing communications
10
A master class in brand planning : the timeless works of Stephen King
8
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the review of marketing communications
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
2
International advertising and communication : current insights and empirical findings
2
Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
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Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Electronic retailing
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
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Journal of advertising
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marktpsychologie
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Measurement and research methods in international marketing
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
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