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~isPartOf:"Journal of current issues and research in advertising"
~person:"Sheehan, Kim Bartel"
~subject:"Brand management"
~subject:"Celebrity endorsement"
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Who, moi? : exploring the fit between celebrity spokescharacters and luxury brands
Sheehan, Kim Bartel
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012245033
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