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~isPartOf:"Journal of current issues and research in advertising"
~person:"Yim, Mark Yi-Cheon"
~subject:"Brand management"
~subject:"Celebrity endorsement"
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Do celebrity endorsements benefit familiar luxury brands? : a perspective from social adaptation theory
Park, Sun-Young
;
Yim, Mark Yi-Cheon
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10012244980
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