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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~language:"eng"
~subject:"Werbewirkung"
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Journal of current issues and research in advertising : JCIRA
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Application of gaming in new media marketing
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Advertising, promotion, and new media
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Breaking new ground in theory and practice
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Engaging consumers through branded entertainment and convergent media
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European journal of marketing : EJM
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of electronic commerce research : JECR
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Young consumers : insight and ideas for responsible marketers
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Advertising and violence : concepts and perspectives
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Advertising in new formats and media : current research and implications for marketers
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Asia Pacific journal of marketing and logistics
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Enhancing knowledge development in marketing ; Vol. 21
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International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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