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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~person:"Beerli-Palacio, Asunción"
~subject:"Markenführung"
~subject:"Werbung"
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Journal of current issues and research in advertising : JCIRA
Journal of promotion management : JPM
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Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
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Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
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pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
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